We've written about Twitter for business before, on how to get started, Dos and Don'ts, how to develop your voice on Twitter and even the design of the site. This week we thought it might be useful to offer some top tips of simple things to try, aiming to increase your reach and therefore influence, as well as add to your presence on the site (and beyond).
1. Reach out to new followers. One simple thing we try to do is to say hello to anyone who follows us. Although the people who follow you won't all be relevant to your business, every now and then it leads to an interesting interaction. It also sets a friendly and open tone to your Twitter feed, which reflects well on your presence, and establishes a welcoming atmosphere, serving to encourage positive interaction.
|eg of a welcome tweet.|
2. Participate - make use of the hashtag. The great thing about Twitter is how inclusive it can be - leading to conversations and interactions that build communities of people. The hashtag is a great way to harness this feeling of community, and it's well worth participating in established ones or if you're feeling more ambitious, building your own - especially useful if you're holding an event. There are hashtags connected to various communities (eg #CT = charity tuesdays), and using them will help you become more involved in discussions relevant to your field. Tagdef is a site that gives information about new, popular or trending hashtags, and provides a definition.
Over to YouIf you have any comments or advice, please let us know here or on Twitter, or Facebook. If you have a Twitter account, please share a link to it in the comments below. Tweet